The Lady’s Newspaper was created in 1847 and joined with The Queen, a more popular women’s paper, in 1863. Published weekly, this paper takes the form of a broadsheet, featuring articles thought to be of particular interest to women published in three columns. Pitching itself at the wealthiest ladies of England’s upper echelons, The Queen, The Lady’s Newspaper is packed full of lavish illustrations of contemporary fashions and advertisements.
Photograph, "5 o'clock tea". Reproduced by the permission of the Dean & Chapter of Worcester Cathedral (U.K.) |
DIY dressmaking: a heated debate.
The pages of December 1st 1888 edition we found in our store
contain a series of intriguing articles that debate whether upper-class women
should make their own dresses or employ professionals to do so. The first
article on page 725 seems, to the modern reader, overly didactic. Titled “Dress
at the leading dressmakers”, the article provides an overview of the best
materials, colours and cuts to be styled in, and explains exactly where to go
to buy them. Apparently “Woolen garments are well suited to our climate, and to
British faces, figures and habits” because “We are an energetic people, taking
much outdoor exercise”. Petticoats are described as being “very tempting this
season” with Mademoiselle Carroll’s store in New Bond Street stocking “a new
kind, with beautiful borders in real lace attached to a spotted centre; a most
becoming and really a ladylike appendage to a hat or bonnet”.
The two articles that follow (“New fans of the season” and “New
costumes and trimmings”) similarly dazzle the female consumer with an array of
choice, emphasizing her purchasing power. “New fans of the season” seems to say
that if you are a young woman, you will undoubtedly want a fan as a Christmas
present; if you are a more mature lady, then you should buy a fan for a younger
relative this Christmas, because they cost on average less than £2 each, making
them an excellent gift. To your blogger it sounds like a nightmarish
present my uncle would give me for Christmas, but one of the most desirable fans
of the season is described as having:
“cats’ heads of every kind and colour nestled close together
over the gauze or fine muslin surface. The effect is extremely quaint, and the
heads are about the size of furry toy cats that babies love to fondle”.
Whereas the articles described thus far have encouraged
women’s spending, the final article of the third column of page 725 takes an
outwardly political stance against women making their own dresses, claiming
that this work should be confined to the lower classes. Written by Irene, an occasional
correspondent, the article is titled “Home Dressmaking- a caution” and condemns
young, middle to upper-class women for making their own dresses, because it supposedly
puts working-class seamstresses out of pocket, and even out of work. According
to Irene, “the really poor lady may be compelled to make her own clothes, but
it is not so with the majority who are taking up this craze”. Irene concludes
with a rather loaded statement: “Let them reflect that they are thoughtlessly
sacrificing others, driving others to starvation and to perhaps sin in the mere
pursuit of personal vanity, whilst at the same time squandering God’s own gifts
of time and intellect on one of the least of ennobling tastes”.
The editor responds briefly at the bottom of this article,
stating that “manual skill is so valuable at the present time that we cannot
agree with our correspondent in wishing to discourage young ladies from making
their own dresses”. Despite this, one
can’t help but notice that these seem like empty words. The Lady, The Queen’s
Newsletter, as historians of the Victorian era often comment, is jam packed
full of advertisements for commercial dressmakers, tailors, chemists, and so
forth. Indeed the illustration above
demonstrates the publication’s tendency toward lavish and exuberant fashions,
and naming the who’s who in the dressmaking industry.
When The Lady’s Newsletter amalgamated with The Queen in
1863, it branded itself as addressing the 10,000 of Britain’s upper class
women. Despite including articles on women’s education, legislative reform and
employment, it was never openly an advocate of any of these issues.
Exemplifying this aloof attitude toward women's politics, the
penultimate article on page 725 is on the meeting of the Rational Dress Society
in London. The Rational Dress Society was formed in 1881 and was dedicated to reforming the impractical and uncomfortable items of Victorian women's clothing, such as corsets. At the meeting described in this article we hear of how a series of speeches were given by Viscountess Harberton, Mrs Taylor on "the moral side of the question", and Miss Sharman on "the tortures women had gone through at the hands of fashion within the last 30 years".
Written in the third person, the author of the article comments passively on the proceedings of the meeting of the Rational Dress Society in London, and carefully avoids openly encouraging the development of fashion away from the tightfitting corsets and voluminous skirts to a more practical garb for women. The article ends by stating that “a depot for the sale of hygienic clothing and patterns of rational costumes approved of by the society would shortly be opened in Sloane Street”. Little glitz and glamour surrounds this collection by comparison to the dresses described in the “Dress at the leading dressmakers” article. The reader is not urged to rush to Sloane street, cash-in-hand to buy these new, more comfortable designs.
Written in the third person, the author of the article comments passively on the proceedings of the meeting of the Rational Dress Society in London, and carefully avoids openly encouraging the development of fashion away from the tightfitting corsets and voluminous skirts to a more practical garb for women. The article ends by stating that “a depot for the sale of hygienic clothing and patterns of rational costumes approved of by the society would shortly be opened in Sloane Street”. Little glitz and glamour surrounds this collection by comparison to the dresses described in the “Dress at the leading dressmakers” article. The reader is not urged to rush to Sloane street, cash-in-hand to buy these new, more comfortable designs.
The penultimate article on the meeting of the Rational Dress
society complains of how, in a carriage, a woman could take up as much space as
three men due to impractical fashions and also warns of the health issues (“chronic
indigestion” and “shortness of breath” that servant girls experience whilst
doing manual labour in such tight-fitting clothing. These are said to result from
serving girls having foolishly adopted the fashions of the elite. Yet as
impractical as the layers of skirts and petticoats are described for the elite
ladies’ daily chores of travel, packing, shopping, it ultimately seems to be
this very style of dress that the illustration of the “5 o’clock tea party” depicts
as the height of fashion and, indeed, encourages readers to emulate when
carefully choosing their tea gowns.
To conclude, it is interesting to consider that this edition of The Queen articulates a somewhat outdated view, one at odds with other contemporary publications for women. With paper tax being removed in the mid nineteenth-century there was an unprecedented growth of women's magazines and papers at this time, many of which printed paper patterns for home dressmaking. We might best understand "Home Dressmaking- A caution" as a reactionary article against an already popular women's hobby to which few women probably paid any attention.
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